Market analysis

NEW MARKETS IN SIGHT?

AS A COMPANY LEADER YOU OFTEN FEEL LIKE A CAPTAIN ON HIS SHIP. You look at the chart - when sailing towards new harbours you discover what a chart is worth.

Are you on course? Maybe you have a valuable cargo on board from which you want to profit even more? Do you need assistance to follow the course or do you look for reasons why you maybe went in the wrong direction?

WITH A MARKET ANALYSIS from TofKo you have the possibility of taking stock of both national and international markets. We keep an eye on new and existing markets. And we search for new knowledge with which we can make the right actions.

For example we check:

THE CUSTOMERS' BUYING PATTERN: Who are the consumers and who participate in the buying? What are the consumers' wants? How do the consumers buy? And where?

WHAT ARE THE CHARASTERICS OF THE COMPETITORS?

  • Who are the competitors and what are their strengths?
  • Which strategies do the competitors pursue?
  • How are the competitors' reaction patterns?

WHAT DO WE KNOW ABOUT MARKET AND SECTOR?

  • Market size
  • Sector trends
  • Trends and prices
  • Success factors

OTHER ENVIRONMENTAL FACTORS TO MONITOR?

  • Legislation or regulation
  • Influences from the Press
  • Political initiatives
  • Technological development

IN OTHER WORDS … We check the potential of your ideas and turn your efforts into the best results.

We provide you with assistance in avoiding pitfalls and unnecessary costs. We help your company act in an effective way, which supports and encourages your company's strengths.

THE ANALYSIS IS DIVIDED INTO STEPS. Firstly, we start out at the desk, where we have the tools to carry out a tailor-made research. Secondly, we evaluate your ideas and carry on with a more thorough analysis in which we for example contact potential:

  • Customers
  • Distributors
  • Co-operation partners
  • Fairs and exhibitions

As we work, you can point out the issues to which we have to pay special attention.

NEXT STEP: MARKETING PLAN, which includes strategies, objectives and action plans covering marketing mix areas, e.g. product, distribution, promotion.

To find out more, please contact:

TofKo Business Development A/S
Tel: +45 98 31 77 11
info[at]tofko.dont-want-spamdk